Facebook has just announced that it will be introducing a ‘major change’ to the News Feed, presenting more content from people you know and less public content from brands, media.
The company said Thursday. Facebook plans to promote posts that generate discussions over those that are passively consumed, it said. Company executives say they hope the changes will make people feel better about using Facebook.
CEO Mark Zuckerberg said in a post. Zuckerberg said that the vast increase in posts from publishers, both article links and video, had tilted the News Feed experience to something more passive and less satisfying. The changes announced Thursday are designed to favor posts that spur conversations.
Zuckerberg warns, “Now, I want to be clear: by making these changes, I expect the time people spend on Facebook and some measures of engagement will go down.” However, he says the time users spend on Facebook “will be more valuable” than it currently is.