Google’s project is called “Stamp,” a combination of the AMP acronym for Google’s Accelerated Mobile Pages with “st” (for “stories”), according to the report. The internet giant is in discussions with a range of potential media partners about using Stamp, including CNN, Vox Media, Time Inc., the Washington Post, and Mic.
Google Stamp postings “could be several swipe-able slides” that include text, photos and video. It’s unclear where exactly the feature or service would live, but the report says Google is building it around its AMP webpage tech. That would ensure that the stories, in whatever form they take, load fast, are uncluttered, and feature advertisements that Google serves and controls