Half of the businesses on Instagram produced a story in the last month, and it’s boosted the app’s average usage to 32 minutes per day.
Instagram Stories now has 250 million daily users compared to Snapchat’s 166 million. Instagram’s usage per day beats the “more than 30 minutes per day” of usage Snapchat claims on average now, as well as the over 30 minutes per day for under 25s and 20 minutes per day for over 25s Snap.
Instagram’s most popular augmented reality filter is the same as the Snap one it copied: virtual puppy ears. Also in the top five Instagram face filters are bunny ears at #3 and Koala ears at #5, both inspired by the meme-worthy popularity of Snap’s dog face.
Instagram writes that “Stories made Instagram a place for people to share all of their moments – the highlights and everything in between”