Facebook CEO is acknowledging that connecting people online isn’t enough.
The company even has a new mission statement: “To give people the power to build community and bring the world closer together.”
Zuckerberg believes he has just the tool for the job: Facebook Groups, which are now used by a billion people.
Zuckerberg tends to phrase things Facebook does in terms of their benefit to humanity, not investors or the company’s bottom line. Facebook, which has a market value of about $440 billion, has a responsibility to use its sizable resources to do positive things
Only 100 million Facebook users are in what Zuckerberg calls “meaningful” groups — the kinds that become part of your support structure.
The company is using artificial intelligence to recommend more of these types of groups. It’s also adding tools to help group leaders screen new members, block people, schedule posts and link groups together.