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Apple’s latest ad

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In Apple’s latest ad for the Memories feature for iOS 10, your iPhone is an old man.

The old man pieces together these memories from the past year of a young, Spanish-speaking mother’s life, including the recent birth of her daughter. She gets the video at the end.

Apple is seemingly saying is that the old man is a metaphor for the iOS Photos AI, which automatically makes curated collections of photos and videos you’ve taken during specific periods

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