Apple’s latest ad


In Apple’s latest ad for the Memories feature for iOS 10, your iPhone is an old man.

The old man pieces together these memories from the past year of a young, Spanish-speaking mother’s life, including the recent birth of her daughter. She gets the video at the end.

Apple is seemingly saying is that the old man is a metaphor for the iOS Photos AI, which automatically makes curated collections of photos and videos you’ve taken during specific periods


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