Google App (notably, it’s not referred to as “Google Now” anymore) is putting more of a focus on news. So the Google App is essentially splitting into two parts.
On the right is the section called “Upcoming,” where you’ll find all the same, personally relevant news entries. But now there’s a new section on the left — called “Feed”.
Google’s post doesn’t make the sorts of high-falutin’ predictive claims we used to hear with Google Now, instead it’s a “dependable view of your personal info” gleaned from what Google can parse from your calendar and inbox.