Apple has launched HEIF and HEVC, formats that could save you up to 50% of storage for photos and videos.
They’ve launched it for the camera in iOS 11, and it’s supposed to replace JPEG and allow you to shoot twice as much photos without compromising the image quality.
Media data is encoded according to theHigh Efficiency Video Coding (HEVC) standard
Storage based on widely adopted ISO Base Media File Format (ISOBMFF)
Supports efficient storage of image bursts and cinemagraphs
Supports computational photography use cases
Supports both lossy and lossless image data storage
A better and easy way to distribute still images, image collections and related metadata.