Apple‘s Phil Schiller, the SVP of Worldwide Marketing shared some thoughts on the state of voice assistant-powered home speakers and how they could be improved by screens, possibly hinting at Cupertino’s own debut of a device to compete with the Amazon Echo and Google Home devices. There have been rumors for weeks now about Apple unveiling a Siri-powered connected speaker at WWDC in June.
Speaking to Gadgets 360, Schiller didn’t refer to the Echo or Home speakers by name, but he did make it clear that Apple feels the devices leave much to be improved on. While speaking about voice assistants in more broad terms, the executive commented that Apple is committed to the development of its Siri technology, and that the company feels there are different usage scenarios where a screen can play a valuable role.
Schiller went on to point out how screens would be needed in order for voice assistants to grow and improve in areas like photography and gaming. He ended the interview by saying that voice assistants will continue to become more powerful and useful.