Apple is considering offering HBO, Showtime, and Starz television channels in a combined “premium TV bundle” to be delivered to viewers via Apple TV and iOS devices Apple already enables users to buy the named channels individually, but according to a source who spoke to Recode, Apple has approached the three networks about rolling them up into a single paid package similar to how conventional TV operators market their channels.
TV operators like Charter, which usually require consumers to subscribe to a basic range of TV channels before offering a premium bundle, Apple wants to provide the package as an upfront standalone option for all its consumers.
Apple has yet to nail down a deal with any of the networks, according to industry sources, while representatives from HBO, Stars, and Showtime declined to comment on the report. Apple also didn’t respond to requests for comment.
Apple currently offers HBO for $15 a month, Showtime for $11 a month, and Stars for $9 a month, but Recode had no information on the price of any possible bundle package.
In 2015, Apple was in talks for a streaming television service that would bundle several popular live channels and on-demand television at a price point of approximately $30 per month, but Apple canned the project after being unable to establish the necessary deals because content providers were reluctant to unbundle their channels.