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YouTube is getting rid of annotations

youtube-1158693_960_720.jpg Google service has announced that it is getting rid of annotations, the obnoxious boxes that popup over a video to provide a link to a different video or some random.

YouTube annotations have largely been used as a way to market other videos and things to viewers, making them a favorite feature to content creators. For viewers, though, annotations mostly range from unneeded to outright annoying or disruptive to the video. And, most importantly, they have never worked on mobile, meaning any pertinent info in them is never seen by many viewers.

It’s for that latter reason (lack of mobile support) that YouTube has decided to ditch the feature. While the annotations editor will be disappearing and no future annotations will be available, existing annotations will remain on videos that are already published.

YouTube expects Screens and Cards to be a better replacement for annotations, not the least of which is because they support mobile (and desktop). As well, YouTube says both tend to get much more clicks (to the tune of 7x) than annotations

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