Apple grabs Israeli facial recognition startup.


Apple has reportedly acquired Israeli startup RealFace, which makes facial recognition software to authenticate users by simply showing their mug, rather than having to enter a password or fingerprint.

Israeli business news site Calcalist reported the news Sunday, estimating the deal to be worth a couple million dollars.

Apple did not immediately respond to a request for confirmation and comment. But Startup Nation Central, a database for Israeli tech companies, says Apple acquired RealFace this month. RealFace’s website was offline Sunday morning and contact information was unavailable.

Tel Aviv-based RealFace launched in 2014 and its first product was an app called Pickeez, which selected a user’s best photos from various platforms using its RealFace recognition software.

Several sites have floated the theory that the rumoroed iPhone 8 could have an embedded iris scanner that would let you unlock the phone by looking at it and another report speculates that the next iPhone will include tech like RealFace’s as an alternative (or perhaps supplement) to the current Touch ID fingerprint scanner authentication system.

RealFace had raised $1 million prior to Apple’s buy and employs up to 10 people, according to Startup Nation Central. It has customers in China, Israel, Europe and the US.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s