Today Instagram announced that full screen video ads will soon play within Stories, and it starts with partnerships with around 30 different businesses. From there, it seems safe to assume that Instagram will expand Stories ads quickly, letting more and more companies run ads.
Instagram for Business blog, Stories ads will enter its testing phase with companies like Netflix, General Motors, Capital One, and Nike at the helm. Instagram points out that Stories are a good place to run ads, as 70% of users watch Stories with sound on. That might all change once ads become more common within Stories, but for now, it makes the feature a no-brainer for video ads.
Instagram says that options for Stories ads will be rolling out in the coming weeks and months, but doesn’t give a more specific time frame for launch. It’ll be interesting to see the reaction among Instagram’s 150 million Stories users, along with whether or not this ends up being a viable option for advertisers.