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Motorola is out of smartwatches

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Moto 360 may have been the poster-child for Android Wear smartwatches, but don’t expect a sequel any time soon, Motorola has warned. The company, one of the first to launch a smartwatch with a circular touchscreen, has confirmed that not only has it scrapped any 2016 plans for a new connected timepiece, neither does it intend to release one alongside the upcoming new version of Android Wear.

That decision for the Lenovo-owned smartphone firm comes down to sales potential, or lack of it. “Wearables do not have broad enough appeal for us to continue to build on it year after year.”

Motorola is arguably the company most closely associated with Android Wear, though none of its smartwatches have made quite the impact as the original Moto 360 did. Then, the circular-faced wearable, with its minimal bezels and minimalistic casing, looked more like a traditional watch than any other smart wearable on the market.

 

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